Seems obvious, does it not? Yet, read this article….

An excerpt:

SCIENTISTS AT CALTECH and Stanford recently published the results of a peculiar wine tasting. They provided people with cabernet sauvignons at various price points, with bottles ranging from $5 to $90. Although the tasters were told that all the wines were different, the scientists were in fact presenting the same wines at different prices.

The subjects consistently reported that the more expensive wines tasted better, even when they were actually identical to cheaper wines.

Well….looks like I’ll be telling everyone that my $3.99 Cabernet is really a $39.99 Cabernet…

-j.